 Channel and Distribution Strategies
- Coverage (TDP/ACV) and Velocity Strategies for both Promoted and Non-Promoted Merchandising Windows.
 Assortment Optimization and Item Rationalization
- Shelf Optimization Via Assortment Optimization and Competitive Assessment Models.
 New Product Slotting
- Category Incrementality Models, Cannibalization Studies.
 At-Shelf Promotion
- Base vs. Promoted Merchandising Strategies.
 Price Optimization
- Good-Better-Best Strategies.
- Base vs. Incremental Pricing Models.
 Retailers
- Base vs. Incremental Price Elasticity Models.
 Channels
- Walmart, Target, Costco, 7-11, Sam's Club, JoAnn Fabrics, BJ's, Michaels, Kroger, Superalu, Publix, Safeway, Food Lion, AWG, Meijer, Ahold, Giant Eagle, and ShopRite.
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Darrell is an amazing merchant and strategic thinker. He has the ability to conceptualize how to take a product to market and maximize revenue, from supply chain through the sales process. He is very customer centric and is able to use his superior listening skills to translate feedback into viable product solutions. He is results driven and has been instrumental in leading change and establishing an environment of continuous improvement.
- Suzanne Williams
President, Channel Solutions Group
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