 Market Sizing and Opportunity Analytics
- 25 Categories covered ranging from Food and Beverage, Industrial Supply, Technology, Personal Care, and more.
 New product Opportunity Assessment and Ideation
- Led over $100MM in top-line revenues for NPD launches from concept to shelf.
 Agency Review and Sourcing Strategy
- Held leadership roles guiding the Strategic Planning and Execution of campaigns with Advertising, Digital, PR, CRM, Social, Insight, and Packaging agencies both domestically and abroad.
 Marketing Briefing Communication Strategy
- Path to Purchase (in-store).
- Consumer Insight to Concept to Planning to Execution in Market.
 Digital Planning and Consumer Relationship Marketing
- Social Strategy and Communication development to connect with target and growth consumers.
 Packaging Development
- Design and Portfolio Continuity Strategies.
 Brand Planning and Performance
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| CPG: |
$500MM+ in a ten-year period resulting in double-digit revenue and profit increases year-on-year (ranges from Food and Beverage to Home and Office to Personal Care). |
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| Walmart: |
30% Growth - various 3M Consumer Products.
Multiple VPI promotions achieved. |
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| Target: |
35% Growth - various 3M Consumer Products. |
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| Costco: |
Kirkland and 3M co-branding initiative.
New Product launches (Ottlite) resulting in multi-million dollars in new revenue. |
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D2 Consulting Partners is experienced at sharpening your target market, matching it with the correct distribution channel, while assisting in sourcing, warehousing, and the overall lowering of your supply chain costs. D2 is one source for all your business needs.
- John Lanning
Former Sales Manager, 3M
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Darrell is a rare business leader with an effective ability to manage strategic partners. He always provides well thought out objectives and concerns, while giving concrete feedback to drive creative execution.
- Gary Grossman
Founder and President, IDI
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